This was the first campaign ever where in we introduced, Organica's Wild Forest Honey to the Indian Markets for the first time. This ad was targeted towards positioning honey as an alternative for Sugar.
India is the land of Choley Bhature & Samosas, making the audience switch to Organic Food isn't easy, so we urge them to Start Small. One step a day towards a healthier life.
The perfect Full Pager for 1st January. This campaign was directed towards making consumers understand the importance of detoxing & flushing out their toxins after a heavy new year's eve. Hence, systematically positioning Green Teas into their lives.
For the first time Organica introduced a range of 100% certified Organic Holi Colours in the Indian markets. The print campaign was centered only towards Delhi & NCR, where as the Digital Campaigns ran Pan India. Groffers teamed up with us for this campaign.
One of the boldest Ad campaigns ever created by LAPH. Getting into the hyper local service provider space is a tough job, specially with so many Goliaths on the field. But that's where we step in. We specialize in creating aggressive & bold campaigns that position your brand faster & more efficiently. Trust us, campaigns with "open happiness" tag lines take a long time to get etched in the consumer's memory but Danny Boy, instantly wins your heart.
These kind of campaigns are based on an information incentivization to your consumer. An untraceable symmetry runs through out the design which seems fine but yet unsettling. Something in these ads doesn't feel right and hence the consumer dips in to see what we have to offer.
MYITY gives you the privilege of getting all your I.T problems fixed with just one phone call. MYITY stands for My-IT-Guy. So, we launched a basic brand introduction campaign to connect to the required target groups.
MYITY offers I.T solutions at your doorstep. MYITY eliminates the need of visiting Nehru Place & handing all your personal data to an unknown guy sitting behind a weird desk.
MYITY engineers are professionally trained engineers, so why in your right mind you go to a 12th pass non certified human being to get your MAC fixed? This ad was targetted to position the MYITY Engineers as your next door super heros. Basically The Clark Kents of the IT sector.
Ads like these are very quick to grab the attention of your Target Group. The irreverent design style also sticks for longer. This way you manage to make a mark, play into the fear of your consumers. Everyone fears an information leak, and that's why you call the IT superhero! Which is exactly what we positioned via this campaign.
How many brands are able to effectively reward their consumers for being loyal customers? Not many. We aimed to create a campaign where we were able to thank our customers for their belief in the brand and restore the spirit of the good old saying, Consumer is KING!
Hitler may have brought down an entire nation but EMW would never wish the same for your cars and we aimed to establish the same sentiment through this campaign thereby strategically positioning the brand’s credibility towards servicing German brands as well.